Apparently, the new way to settle YouTube beefs is to punch each other in the face and make a whole bunch of money off it.
After months of hype, shit talking, and petty drama, YouTube has made its final descent into the gutter. Disgraced vlogger Logan Paul faced off against fellow YouTuber Olajide “KSI” Olatunji for a sold out boxing match in Manchester, UK on Saturday, while their respective brothers, Jake Paul and Oladeji “Deji” Olatunji, traded blows in an undercard.
We know why you’re here. Please enjoy this GIF of Logan getting punched in the face.
Sadly, we aren’t allowed to share more GIFs or videos because the whole event, preceded by numerous monetized YouTube videos including some truly awful diss tracks, was only available on YouTube pay-per-view for $10 a pop.
We can tell you, however, that Jake won in his fight against Deji and Logan’s fight against KSI ended with a majority draw.
Jake vs. Deji
Jake, who entered the ring with a plastic muzzle and “Fuck Jake Paul” bling around his neck reeked of confidence, which comes as no surprise from the cocky YouTuber.
Deji, on the other hand, bumbled his way to the ropes with his face covered.
By the end of round one, Jake’s face was bloodied from a blow to the face. Deji’s white gloves were stained red.
Jake maintained a slight upper hand on Deji through the fourth round, though Deji managed to hold him off well. But at the end of round five Jake rocked Deji with a series of punches, enough for the latter’s team to throw in the towel and forfeit the match before the final sixth round.
“Deji fought an amazing fight,” Jake said afterward. “I respect him. I hope he learned a lesson about the things that he said, ’cause he said some shit about my family that wasn’t cool … but much respect to Deji, no hard feelings.”
Jake then used the opportunity to announce the launch of his new clothing line. He plugged the website, the crowd booed.
Logan vs. KSI
Logan was calm and focused on his walk out to the ring after legendary boxing announcer Michael Buffer called his name for the main event of the evening.
KSI chose an intimidating black skeleton mask as he milked his slow walk to the stage.
Logan boasted in the first round, laughing at KSI, often taunting him with his hands down and his face unprotected. He managed to take the round with a series of punches at the end.
In round two, KSI was visibly angry and took wild swings but was unable to land many substantial hits. KSI threw a cheap shot at Logan after the bell, and Jake briefly entered the ring. Regardless, Logan took the second round, too.
KSI managed to land a few big punches in round three, and clearly took the round. Logan seemed to tire a bit, and continued to look sluggish in round four while KSI ramped up his energy. Both of the YouTubers swung wildly, and failed to show any strong defense.
Logan seemed to amp up his energy at the start of round five, and managed to land a series of explosive punches on KSI. Both were exhausted by the end of the round, as KSI landed a strong right hook. At this point there is no clear winner.
In round six, KSI connected with multiple strong punches against Logan, who seemed defeated with a minute to go. KSI’s stamina kept him above water.
In the end, the judges landed with a “majority draw,” giving the YouTubers another chance to settle the score and profit off the drama. The two already have a rematch in the works in Los Angeles.
“Let’s give them a motherfucking rematch,” Logan said. He later said he felt like he won the fight, the crowd booed.
The two appropriately left the stage with more shit talking.
Regardless of the outcome, the months-long buildup to the event, along with the over 780,000 accounts that shelled over $10 and tuned in, helped line the pockets of the already rich YouTubers. Using their massive platforms fueled by clickbait-y drama, the Paul and Olatunji brothers did what they do best: take money from children — or, really, parents willing to open their wallets for merch and PPV.