Jeenah Moon | Bloomberg | Getty Images
Shoppers browse clothing inside an Untuckit LLC store at the King of Prussia mall in King of Prussia, Pennsylvania, Oct. 20, 2018.
Men have worn untucked shirts for years. When a company came along to sell only shirts that are designed to be untucked – not surprisingly that market turned out to be pretty lucrative.
it aims to open 100 stores over the next five years.
The brand has also expanded beyond men who want to go untucked. It now sells shirts, dresses, tees and jackets for women, as well as shirts and bottoms for boys.